Published in 50 countries, Allen Carr's Easyway to Stop Smoking book is an international best seller, and Allen Carr's Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr's Easyway books, clinics or DVD in order to stop smoking. The method removes the smoker's belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money-back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months. Brought to Nintendo DS, Allen Carr's Easyway method takes on a whole new dimension. Players actively participate in the game's content as they input the details of their smoking habits and even select their own Allen Carr's Easyway coach to take them through the process of quitting. Developed in conjunction with Allen Carr's top experts, the game echoes the philosophy of Allen Carr's Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.