Pop Cutie! Street Fashion Simulation is a game where players manage the day-to-day happenings of their very own fashion boutique. They hire models and assistants, choose the look and music for their shop, run the cash register and even place magazine ads. Best of all, they take to the streets and meet different characters in search of up-and-coming trends. Players then use this inspiration in their studios where they create new clothes, accessories and even hairstyles. However, other shop owners are also prowling the streets looking for the next big thing. Players start the game as an independent designer with a small shop at a flea market. As players progress, they move into larger boutiques. The competition against rival shop owners culminates in a 'Fashion Battle,' where a panel of judges decides if a player's style has enough cute or enough cool to become all the rage. By gathering 'images' from people on the street and combining them, players create clothing lines ranging from the conventional to the most outrageous trends from the streets of Tokyo. A simple touch interface allows players to consider color and shape combinations on the bottom screen while reviewing the actual design on the upper screen. Using Nintendo DS Multi-Card Wireless Play, up to two friends can challenge each other in fabulous Fashion Battles.